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Product Designer, Artist, & Creative Technologist

Design & Technology

HEARTSTONE

In this three-minute abstract video, delicate waves of pale pink textures undulate gracefully, evoking a sense of serenity and meditation. The visuals are a poetic representation of the interconnectedness between movement and energy, echoing the profound truth that all movement is energy. 

Client

Tracy Anderson

tracyanderson.com

Year

2023

The branding narrative for this piece revolves around the acknowledgment of energy as a fundamental pillar of well-being. From the subtle hues of pale pink, reminiscent of rose quartz, to the flowing movements that symbolize the electric currents coursing through our bodies, "Heartstone" invites viewers to contemplate the intricate dance of energy within the human form.

Concept Exploration

Images, textures, and color palettes related to themes of serenity, rose quartz, flowing energy, and meditative movement. This visual exploration guides the aesthetic direction.

Mood Boards and Inspiration

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The company needed a visually captivating, mood-setting video art for a new fitness product launch, emphasizing themes of energy and well-being.

Problem Statement
Product Details

Think of HeartStone as a workout companion, designed to lift you to higher vibrations throughout the ebbs and flows of your movement journey. HeartStone was built to inspire you to unearth the extraordinary energy that flows through you, and with which you can fuel any adventure in your life.

Display Specification and Artistic Considerations

The Heartstone video was created for its premiere on a large-format StandardVision LED Cine v2 Panel display, providing a truly immersive viewing experience.

  • Size: The massive display was approximately 34 feet wide and 15 feet high, offering a canvas far larger than standard cinema screens.

  • Resolution: The high resolution of the screen ensured the delicate textures and subtle color gradients of the Heartstone film were displayed with exceptional clarity.

  • Brightness: "The display's adjustable brightness allowed for optimal viewing in the event space's lighting conditions.

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