HeartStone
Exploring AI in Visual Design
Role
Visual Designer, Visual Storyteller
I explored AI-assisted visual design for HeartStone, Tracy Anderson’s limited-edition weighted energy trainer. The visual narrative connects energy and well-being through pale pink tones inspired by rose quartz and flowing motion that evokes the body’s electric currents.
This project helped me develop a workflow that connects hands-on experimentation with AI tools. I started by shaping play-dough and photographing light, then used Runway ML to transform those images into moving visuals.
Rapid iterations helped me explore and refine ideas within a tight deadline. Creating the final three-minute piece for a StandardVision LED Cine panel also taught me to adapt the work to a large display’s technical requirements.
What started as an experiment with play-dough became one of my favorite design projects.
I began by spreading play-dough on glass, shining light through it, and taking bright, detailed photos. I then used Runway ML to turn those images into a video.
The result was a three-minute visual piece shown on a large-format display. The process reflects how I like to work: starting with a simple idea, experimenting with materials, and using digital tools to develop it into a finished piece.
It also challenged me to combine analog and digital techniques and solve design problems through motion and storytelling.
Runway ML
Turning Play-Dough Images into Video
I used Runway ML for rapid prototyping, image generation, and video production. It helped me test visual ideas quickly and complete the work within the deadline.
Through repeated iterations, I developed a three-minute piece connecting movement and energy, the central themes of the product’s visual identity.
I created the HeartStone video for its premiere on a large-format StandardVision LED Cine v2 Panel display.
Dimensions: 34.4 ft × 14.7 ft (10.5 m × 4.5 m)
Resolution: 4,032 × 1,728 (2.6 mm pitch)
Technical specifications: 7,680 Hz diode, 1⁄8 scan ratio
Brightness: up to 1,200 nits (adjustable)
Curve: 0.5 m × 0.5 m panels with a continuous 3-degree curve
Codecs
Best: DXV 3.0, HAP
Good: ProRes 422
Acceptable: H.264, Photo JPEG, ProRes 444 (use 444 only if an alpha channel is needed), uncompressed 8-bit RGB
Incompatible: H.265, DNxHR/HD
File Formats
Acceptable: .mov, .png, .tiff, JPEG, .mp4
I explored images, textures, and colors inspired by serenity, rose quartz, flowing energy, and meditative movement.
These references shaped the visual direction.
CMYK
0.00 / 0.49 / 0.42 / 0.40
RGB
154 / 78 / 89
Hex
#9A4E59
CMYK
0.00 / 0.42 / 0.36 / 0.21
RGB
202 / 118 / 130
Hex
#CA7682
CMYK
0.00 / 0.21 / 0.17 / 0.20
RGB
205 / 162 / 171
Hex
#CDA2AB
Tracy Anderson
https://tracyanderson.com/shop/heartstone/